{"id":5276,"date":"2025-10-19T11:11:24","date_gmt":"2025-10-19T10:11:24","guid":{"rendered":"https:\/\/www.golfkarton.org\/?p=5276"},"modified":"2025-10-19T11:12:34","modified_gmt":"2025-10-19T10:12:34","slug":"5276","status":"publish","type":"post","link":"https:\/\/www.golfkarton.org\/nl\/duurzaamheid\/2025\/10\/19\/5276\/","title":{"rendered":"Quality Street-lekkernijen voortaan duurzaam verpakt"},"content":{"rendered":"

De welbekende, klassieke Quality Street-trommel van Nestl\u00e9 krijgt dit jaar een variant van papier en karton. De proef maakt deel uit van Nestl\u00e9\u2019s bredere strategie om het gebruik van plastic te verminderen en milieuvriendelijkere verpakkingen te introduceren. Tijdens de feestdagen zullen meer dan 200.000 kartonnen trommels in geselecteerde Tesco-winkels verkrijgbaar zijn. Samen bevatten ze circa 150 ton snoepgoed.<\/p>\n

De nieuwe trommel behoudt de kenmerkende achthoekige vorm en de herkenbare paarse kleur, voorzien van een luxueuze uitstraling met goudfolie. De verpakking is afsluitbaar en volledig recyclebaar.<\/p>\n

Nestl\u00e9 werkte hierbij nauw samen met verpakkingsspecialisten Smurfit Westrock<\/a> om een paper based-oplossing te ontwerpen die niet alleen functioneel en stevig is, maar ook aantrekkelijk is en opvalt in het schap. Bovendien maakt het compactere ontwerp het mogelijk om meer verpakkingen per pallet te vervoeren \u2013 een slimme aanpassing die helpt om de CO\u2082-uitstoot te verlagen. Een innovatief voorbeeld van hoe grote merken hun verpakkingen kunnen verduurzamen zonder aan beleving in te boeten.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":5277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,80],"tags":[],"class_list":["post-5276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-duurzaamheid","category-retail-en-logistiek"],"acf":[],"yoast_head":"\nQuality Street-lekkernijen voortaan duurzaam verpakt - Golfkarton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.golfkarton.org\/nl\/duurzaamheid\/2025\/10\/19\/5276\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quality Street-lekkernijen voortaan duurzaam verpakt - 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